Our Business Development Team have been supporting the growth ambitions of Air Accounting for the past 3 months
The Business owner is a young entrepreneur aged only 22, and is the youngest Wolverhampton business owner being supported through our ERDF (Eu Funded) Business Growth project. Adam Mercy developed his skills and career through working at one of the world’s top 4 accountancy firms where his experience working with small to medium sized businesses gave him the perfect foundation to set up his own businesses.
Taking care of the taxes and accounts of small business owners is AirAccounting’s core service, however the business has a strong focus on providing advice and support to help their clients succeed. AirAccounting offer all the services that traditional accounting practices offer yet deeply believe in a different way of running their business. At the heart of the business are apps that allow clients to keep track of their businesses in a quick and easy manner. One of the main benefits of this approach is that the business can offer rapid advice based on the most up to date information. Although AirAccounting are mainly technology based, special attention is paid to ensure that their service is accessible to almost anyone.
Adam is currently developing apps with features that make accounting and tax easier to help improve their server. Launch of new apps will take place later this year. The technology and design aspect of app creation sits comfortably with the business owner as he is a full stack software developer.
Our Business Support Team, which helps deliver the Advice, Investment, and Market Development Programme as part of the Black Country Growth Hub, has helped the client by:
- Introducing them to the Google digital garage workshops covering: Social Media Strategy, Digital Marketing and Analytics and SEO. Business owner needed support on marketing business and launch of new Apps.
- Providing one to one support to develop a marketing strategy, imbedding what client had learnt from Google Digital Garage workshops.
- Referred the company to the Digital Passport programme for an audit on current website and the Low Carbon Workspaces programme for a grant of up to £5,000 to reduce business energy costs.
The company has welcomed the ongoing support from the City Council, with the owner adding, “The AIM project has helped us to define a clear marketing plan to take our business to the next level. Our Business Navigator Sharan provided us with professional support and guidance and helped us to identify the support available that will assist our business in achieving growth. Hannington, the teams Investment Co-ordinator helped us tailor the specifics of our digital marketing strategy to strengthen our understanding of our key target audience and locations.
The offices are located in the heart of the city in the grade II list building, The Chubb Buildings.